E-mail is one of the first digital media with greater reach and lower cost. Due to its versatility, it can get to a variety of audiences with better results than other digital media.
This is a direct communication with the users, whereby its interaction is grater in bringing useful content.
These stages are considered within this process: lead nurturing, prospection, conversion, but also loyalty generation.
E-mail marketing can help you achieve 3 objective categories:
One of the main characteristics is its scalability, obtaining a greater penetration with the audiences according to its segmentation.